Hi nonnie, thank you for reaching out because I could ramble about this forever. But I think your guess would be as good as mine since we both share similar experiences around fandoms and observing PR strategies.

This is going to be long, so my apologies in advance. 💜

I think Holivia has huge issues with credibility and image. In the general public they’re far from the iconic Bennifer-fication. They are called a “strange couple” and depending on the POV people wonder why Harry is with her or the other way around.

It must be a great disappointment that even Harry’s het fanbase doesn’t buy into it and rejects Olivia. I think younger fans can’t identify with her because she’s so much older and Harry’s fans closer to her age are furious about her behavior while dragging her kids into it all and making a show of custody battles like it’s some trashy reality tv. (It’s not helping either that she’s got a long history of treating people poorly.) This all manifests itself in very weak Holivia UAs with like 8k followers at best, of which many only lurk to rant over what they see if we’re being honest.

My impression is that Full Stop planned to market Holivia as this woke ageism-breaking ‘newly single mum succeeding in Hollywood in a male dominated field proving 40 with kids is not the end for romance or beauty or indefinite freedom’ dating this ‘gender bending rockstar aspiring actor who sells nail polish and wears dresses and waves his ally-LGBTQ flags every night but is so so very straight and therefore an icon who ends toxic masculinity’ where brand endorsement deals can be used in double with access to two different target groups/demographics. Harry and Olivia both wear éliou pearl necklaces, Bode, Gucci, Vans, Pleasing, Harry merch. Even better when one wears what seemingly belongs to the other. So outrageous. 🙄

But what happened instead is that people only saw an odd couple with zero chemistry that got together under questionable circumstances (they were still filming DWD due to the delay from closing the set) with Harry as Olivia’s subordinate, when she had JUST separated (or had she?), and Harry had only been booked for his second role… And all of it in the wake of Times Up and Me Too as if THIS were the New Hollywood… To me it was the dirtiest kick off for a Pro-mance I could have ever imagined. I hate that Harry is involved in this shit.

Maybe many don’t see it like I do, but to me who takes great pride in feminist values and has worked hard in my profession to overcome the “cute and pretty label” to be taken seriously and now being a team lead in a male dominated field myself, it triggers me to no end. A female in a position of power should never abuse it and call it feminist. Olivia Wilde doesn’t bring change when she stands for the same toxic values and creates unsafe work environments that have existed all along.

Why am I pointing it out? Because that part, the beginning of it all is something they still try to make up for. The longer this lasts, the less it looks like a reckless work hook up and more like a super serious love story that needed to happen under any circumstances.

Coming back to your actual question and taking into account what I said above – Olivia hasn’t been offered any deals at all so far.

I’m not aware Olivia is in talks for any scripts to be directed by her. The documentary she planned to do was cancelled? It looks like promoting DWD is the only thing left on her agenda. She has a lot of time on her hands and she attempts to use it.

Their ‘organic sightings’ are being used for articles is the thing. Those fan pics of Harry bathing in Dublin were all over the tabloids. Random ‘Olivia at Coachella’ fan videos were used as well. Harry meeting a fan in South England made it into the press. Harry playing golf didn’t.

So pics from the back of Harry unenthusiastically holding Olivia’s hand in Dublin didn’t end up in the tabloids. So Harry kicked it up a notch and went for a swim in Dublin instead. LOL. I really believe that’s the part that’s unpredictable for their teams. They “offer” Holivia content here and there, walking and walking and walking, but what will be newsworthy is up to the tabloids. It’s an unreliable yet very cheap way of creating buzz and promotion. And Olivia looooves the attention and I’m sure she gets off on the idea that people envy her that she gets to be so close to Harry…